Non alcoholic spirits
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And Millennials and Zoomers - who are drinking less than Boomers and Gen X did at their age - are leading the sober-curious movement. Curated Collection of Alcohol-Free Beer, Wine, and Spirits.
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Malandrakis credited the rise of non-alcoholic drinks to the growing popularity of the " sober-curious movement." Per Insider's Rachel Hosie, most sober-curious people still drink alcohol, but are mindful of the impact booze has on their physical and mental health.Īmericans are drinking less overall than they have at most points over the last 20 years, according to a recent Gallup analysis, so it's not surprising that non-alcoholic drinks are gaining popularity.
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Diageo, which also owns Guinness, Johnnie Walker, Don Julio, and other popular spirits, acquired Seedlip in 2019 for an undisclosed amount. Spiros Malandrakis, industry manager and head of alcoholic drink research at Euromonitor International, said the rise of non-alcoholic spirits began in 2016, when the startup Seedlip began positioning alcohol-free adult beverages in a "positive light" and playing up the lack of calories. Canadas finest distilled non-alcoholic spirits, offering exceptional taste, real ingredients and zero compromise. Crooch's booze-free booze earned early success by landing a partnership with Whole Foods and minority investment from UK alcoholic drink giant Diageo. Low & No Alcohol Spirits Gordons 0.0 Alcohol Free70cl Seedlip Spice 94 Non-Alcoholic Spirit70cl Seedlip Grove 42 Non-Alcoholic Spirit700ml Belvoir.